Digital Transformation Impact

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The deeper the engagement, better their data. And with better data, our customers further personalize the next experience for their prospects, increasing the overall business impact. We believe this data-driven flywheel effect drives continuous optimization for our customers, resulting in improved customer experiences, greater customer intelligence and enhanced revenue conversion. We believe that businesses across every industry and of all sizes will need to transform how they engage their customers and drive revenue in a digital first world, a market opportunity that will only grow as digital is increasingly the norm. Our growth demonstrates this potential, our digital transformation that started years ago and has rapidly accelerated with COVID-19. This digital transformation has fundamentally changed the way businesses engage with their prospects and will only become more important in the future. In fact, Gartner predicts that by 2025, almost 80% of B to B sales interactions between suppliers and buyers will occur in digital channels. This dynamic is completely appending the go to market strategies of most B to B businesses, and it's leading to greater results. McKinsey finds that 96% of B to B sales teams shifted their go to market model during COVID-19, and it's proving to be just as effective or even more effective than before. That's because professionals now take the same digital first buying journey as they do in their personal lives. Forrester finds that n