Key Trends Shaping Marketing

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And a big part of that comes from staying ahead of the trends shaping the future of digital engagement. Jayesh, let's talk a little bit about how these industry shifts, along with the evolving needs of marketers have shaped the innovations that we're unveiling today. For sure, Mark, as we dive into 20253 trends are shaping the future of marketing, AI, first party data, and personalization. After speaking with hundreds of marketers over the past year, one thing is clear. These trends aren't just changing how we engage audiences. They're setting the foundation for how businesses drive real results. Let's start with AI. It's transforming the way businesses operate. Last year, investment in a generative AI skyrocketed to $25.2 billion. That's nearly eight times more than the year before, and companies that have adopted AI are seeing real impact. In fact, those using AI are 7 times more likely to exceed their organizational goals than to miss them. At On 24, we've invested heavily in AI powered content generation to help marketer scale content efficiently. With automation, you can repurpose your best content into new formats, extend reach across channels, and fuel engagement without extra lift. And Jayesh, we're already seeing customers find success. Flex Central, for example, reduced content creation time by 75% by integrating AI into their workflow, while Plant Moran used AI to automatically generate ebooks, transcripts, white papers and key moment videos, turning